New labor ad campaign targets Republicans on sequester

February 28, 2013

A coalition of labor groups is hitting congressional Republicans over the automatic spending cuts set to take effect Friday in a series of new television ads that will air next week in several markets, including Washington.

The six-figure ad buy called "Remembered" targets Senate Minority Leader Mitch McConnell and several other congress members and aims to pressure them over the $85 billion cuts, known as the sequester.

In the 30-second spot, an announcer asks how the lawmakers want to be remembered – for “serving honorably” or “refusing to budge” and allowing “guaranteed reckless automatic cuts.” Others targeted by the ads are Reps. Gary Miller (Calif.), Jeff Denham (Calif.), Bob Gibbs (Ohio), Daniel Webster (Fla.), Tom Latham (Iowa) and Dan Benishek (Mich.).

President Obama has called on the GOP to support a mix of targeted spending reductions, along with new tax revenue from closing corporate loopholes. But Republicans have said they will not raise taxes and instead have called for cuts to health care programs.

The ads were produced by the American Federation of State, County and Municipal Employees, the American Federation of Teachers, the Service Employees International Union and the National Education Association.

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Aaron Blake | February 28, 2013