Obama campaign wins Webby award

April 30, 2013

The Obama for America 2012 team picked up another accolade Tuesday: a Webby award for the “breakout of the year.”

The Webbys, which recognize the best on the Web each year, gave its nod to the Obama campaign team for its use of “savvy political and tech genius” in using massive data banks to analyze and target voters across the country.

The campaign’s use of data included information on everything from magazine subscriptions to hunting licenses to evaluate how likely voters were to support their candidate and, as The Washington Post reported, the database itself has become a valuable asset for Democrats.

(Check out the complete story here.)

Hayley Tsukayama covers consumer technology for The Washington Post.
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