Three veterans of President Obama's 2012 campaign are launching a new consulting firm, Precision Strategies.
Obama deputy campaign managers Stephanie Cutter and Jennifer O'Malley Dillon, and digital director Teddy Goff, are behind the firm, which aims to take the winning formula of the Obama reelection and apply it not just to other campaigns and advocacy groups but to consumer brands, financial firms, and media and technology companies .
"We built and managed a $1.2 billion start-up called the Obama campaign ... inventing and exploiting the latest, data-driven tools and techniques," they say in a mission statement. We’d like to do the same for you — helping you to message, manage, and mobilize."
Also on the team are former Obama campaign spokesman Frank Benenati, Obama digital fundraising campaign manager Julia Prieto, and former Obama for America communications staffer Lucy Silver.
Precision Strategies promises to provide expertise in strategic planning, branding and communications, crisis management, digital strategy, data and analytics, and grass-roots campaign building and management.
Precision isn't the first firm with Obama connections to work in both the campaign and corporate world. Former White House communications director Anita Dunn works at SKDKnickerbocker, a PR firm that worked on Obama's 2008 and 2012 bids. Sixteen staffers from the 2012 campaign have joined Blue State Digital, another firm that worked on digital strategy for both campaigns and counts corporations like Google and AT&T as clients.
The Post's Suzy Khimm wrote earlier this year about corporate interest in former Obama campaign staffers.
"There’s less interest in the politics and more interest in the data and new media side,” said Jim Messina, Obama’s 2012 campaign manager. “It’s smart of everyone to take a look and say, ‘What do they know that we don’t?’ ”