Organizing for Action is boosting President Obama's push for a minimum wage increase with a new six-figure advertisement campaign aimed at putting pressure on Congress.
The nonprofit activist group formed by Obama's campaign staffers said the 30-second spot will run on social media sites.
The video features scenes of people at work -- on a farm, in a bakery, in a boardroom -- and a narrator says that although the economy has added 8 million jobs over the past several years, "still, it's harder than it should be to raise a family, save for retirement."
Obama is "urging Congress to give America a raise," the narrators continues.
In his State of the Union address last week, the president pitched his plan to raise the federal minimum wage from $7.25 to $10.10 an hour -- a large increase that Republicans have balked at, citing the impact on small businesses. Obama would need congressional approval for an across-the-board increase; the president announced that in the meantime he would use executive authority to raise the minimum wage for all federal contractors going forward.