OFA launches ad campaign to boost White House wage push

Organizing for Action is boosting President Obama's push for a minimum wage increase with a new six-figure advertisement campaign aimed at putting pressure on Congress.

The nonprofit activist group formed by Obama's campaign staffers said the 30-second spot will run on social media sites.

The video features scenes of people at work -- on a farm, in a bakery, in a boardroom -- and a narrator says that although the economy has added 8 million jobs over the past several years, "still, it's harder than it should be to raise a family, save for retirement."

Obama is "urging Congress to give America a raise," the narrators continues.

In his State of the Union address last week, the president pitched his plan to raise the federal minimum wage from $7.25 to $10.10 an hour -- a large increase that Republicans have balked at, citing the impact on small businesses. Obama would need congressional approval for an across-the-board increase; the president announced that in the meantime he would use executive authority to raise the minimum wage for all federal contractors going forward.

David Nakamura covers the White House. He has previously covered sports, education and city government and reported from Afghanistan, Pakistan and Japan.
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