Carriers brace for Sandy #thecircuit

Carriers brace for Hurricane Sandy: Mobile carriers are taking lessons they learned in the summer’s derecho as they prepare networks for Hurricane Sandy, The Hill reported.

Verizon, AT&T and Sprint have all moved generators into place to keep cell towers up and running. Verizon and Comcast have also taken measures to ensure that impact on Internet service is kept to a minimum, the site reported.

In a statement, Verizon said that it is restricting all non-essential projects until the storm has passed to make sure it has enough people on hand where they are most needed.

Google introduces new tablets, smartphone: Google, after canceling a Manhattan launch event, announced in a blog post that it will release three more gadgets before the holidays — two tablets and a new smartphone — in its Nexus line.

The company introduced a 10-inch tablet, the first time Google has stepped directly to compete with larger tablets such as Apple’s iPad or the Microsoft Surface. Google’s Nexus-branded tablet, the Nexus 7, was released over the summer and is expected to have strong sales this holiday season.

Mobile advertising: Companies are revamping their advertising strategies for mobile screens, The New York Times reported as they work to optimize the revenue stream for smaller spaces on phones and tablets. Desktop ads don’t translate well to handheld devices, forcing companies to turn to tactics such as Facebook’s decision to embed sponsored ads in users’ news feeds

“It’s reminiscent of the Web in 1996, ‘97,” Michael Moritz, an investor at Sequoia Capital, told the Times. “People weren’t interested in ads, and prices were low. But advertisers don’t have a choice. They’ve got to go where audiences are.”

Supreme Court to hear copyright case: The Supreme Court will hear a case involving copyright infringement claims from textbook makers, the Associated Press reported, The case, the report said, is intended to impact that so-called “gray market” — a term for re-selling of legitimate goods originally purchased in other countries.

Book publisher John Wiley and Sons originally brought the suit against a Thai student who was re-selling textbooks purchased abroad to students looking for a deal. Other publishers and the movie and music industries are backing Wiley, the report said, while companies such as eBay and Google have raised concerns that a strict ruling could damage e-commerce.

Hayley Tsukayama covers consumer technology for The Washington Post.

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