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Posted at 03:34 PM ET, 02/01/2012

Google swings back at Microsoft on privacy ad campaign


(Virginia Mayo - Associated Press)
Google on Wednesday fired back at Microsoft, saying its advertising campaign criticizing the search engine’s privacy policy change had errors. And it fired back at Microsoft’s own privacy practices.

In a blog post, the company attempted to debunk assertions by Microsoft and other critics. Microsoft on Wednesday ran ads in national newspapers saying Google’s controversial privacy policy changes last week make it harder for users to control their data.

Lawmakers have also questioned the company’s changes and some have asked for a review by the Federal Trade Commission.

In its blog, Google said Microsoft and critics in the coalition FairSearch were wrong that the company is trying to make user data more valuable for advertisers and that it reads users e-mail.

And it criticized Microsoft’s privacy protections.

“Microsoft has no data liberation effort or Dashboard-like hub for users,” said Betsy Masiello, Google’s policy’s manager in the blog. “Their privacy policy states that ‘information collected through one Microsoft service may be combined with information obtained through other Microsoft services.’”

Related:

Microsoft slams Google privacy in ad campaign

Google faces backlash over privacy changes

Lawmakers say questions remain over Google privacy policy changes

By  |  03:34 PM ET, 02/01/2012

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