#thecircuit

Sprint rumored to mull bid for MetroPCS: Sprint is reportedly considering its own bid for MetroPCS, according to a report from the Wall Street Journal.

The Sprint board is said to be meeting today to discuss a possible bid to rival T-Mobile’s planned acquisition of the pre-paid carrier. T-Mobile and MetroPCS announced the terms of their provisional deal this week, touting it as a way for both companies to blaze ahead with the development of their LTE networks.

Sprint spokesman John Taylor declined to comment on the reports.

Rick Kaplan to the NAB: Former Federal Communications Commission wireless head Rick Kaplan is headed to the National Association of Broadcasters. The NAB made the announcement Thursday, saying that Kaplan will become its executive vice president of strategic planning.

In a media statement, Kaplan said, “I look forward to representing the interests of local TV stations that have a rich legacy of service to their communities, and a vibrant future in the communications ecosystem of tomorrow”

Kaplan left his position with the FCC this summer and was succeeded by Ruth Milkman.

ACT introduces app privacy icons: The Association for Competitive Technology introduced new icons Thursday that are intended to provide more transparency when it comes to app privacy.

The icons are meant to tell users when an app has ads, social integration, collects location information, connects to the Web or allows in-app purchases.

The group worked with children’s app makers to develop the icons. Moving forward, ACT hopes to work with platform providers to help developers use the icons and conduct outreach to encourage app makers to use the icons.

Ad exchanges win political campaign dollars: Some Web sites are blocking political ads, even from their ideological allies, in protest over the growing role of ad exchanges.

As The Washington Post reported, political sites are suffering as ad exchanges — which allow marketers to target a group of people rather than buying ads directly from Web sites — become the tool of choice for political campaigns.

“As long as they continue to dominate, and as long as they continue to drive down the price, they will put free press out of business,” said Alex Treadway, senior vice president of sales for the Daily Caller, in an interview with The Post. “As a player in the market, it’s hard to compete.”

Hayley Tsukayama covers consumer technology for The Washington Post.

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