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Posted at 11:40 AM ET, 09/10/2011

Blacksburg real estate firm can use ‘Hokie’ name

A Blacksburg real estate firm can keep using the name Hokie Real Estate under an agreement with Virginia Tech.


Tech quarterback Tyrod Taylor sets up a late touchdown against North Carolina State last October. (John McDonnell - THE WASHINGTON POST)
The school filed a lawsuit last year accusing the firm of trademark infringement by using the famous moniker that is the nickname for its sports teams.

The Roanoke Times reports that Virginia Tech alumnus John Wilburn may not only keep using the moniker, but now gets free tickets to school football games and other incentives. He had countersued but the case was dismissed.

As part of the settlement, Wilburn agreed that Virginia Tech owns the rights to the term Hokie and said he would never seek to register the name with either state or federal trademark agencies.

Spokesman Larry Hincker said university officials got what they wanted from the settlement.

By The Associated Press  |  11:40 AM ET, 09/10/2011

 
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