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Posted at 02:36 PM ET, 11/06/2012

Ann Hand’s rhinestone-campaign-pin-sales poll is put to the test on Election Day


Leading (in rhinestone pin sales, anyway) as of Tuesday morning. (Ann Hand)
For three straight presidential cycles, Ann Hand proved herself a fairly accurate pollster — predicting the winner based on sales of her rhinestone name pins.

“If I’m right this time,” Hand told us early Tuesday, “I’m quitting the jewelry business and telling Gallup to move over.”

In both 2000 and 2004, the Washington jeweler’s Bush pins outsold her Gore and Kerry pins. In 2008, Obama pin sales crushed those of the McCain pin. And for 2012?


Trailing (in rhinestone pin sales, anyway) as of Tuesday morning. (Ann Hand)
As of Tuesday morning, Hand had sold 974 Romney pins, and only 415 Obama pins. “It’s bizarre,” she told us, “because four years ago Obama’s numbers were huge.” Unclear if shifting Republican vs. Democratic tastes in bling were accounted for in the statistical margin of error.

Although the $45 pins were available in her D.C. shop, most purchases came from across the country via her Web site, with sales of the campaign gewgaws down overall since 2008.



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By  |  02:36 PM ET, 11/06/2012

Categories:  Politics

 
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