Every time we think the cupcake fad must be dying out, the lines at Georgetown Cupcake prove us wrong. The buttercream junkies keep coming (Sasha Obama celebrated her 10th birthday there earlier this month), and the little pink-and-brown shop has become a tourist landmark.
Now the D.C.-based franchise is headed to New York. Owners/sisters Sophie LaMontagne (the blonde one) and Katherine Kallinis (the brunette) have announced the expansion of their business to Manhattan; they’ll be filming the third season of TLC’s “DC Cupcakes” around the Soho launch later this year.
“D.C. will still be our home base, but we had so many people in New York asking us to open,” said Sophie at a book party Tuesday for “Sex and the City” author Candace Bushnell.
It was probably inevitable that Georgetown Cupcake would end up co-hosting: Pop culture buffs credit a 2000 episode of “Sex and the City” (Carrie and Miranda’s visit to Magnolia Bakery in the West Village) for the national cupcake explosion. On Tuesday, dozens of stick-thin fashionistas were lined up on the pool rooftop of Foggy Bottom’s Avenue apartments for a free copy of the new Carrie novel, girlie drinks, and the trademark dessert.
In just three years, the sisters and their critic-proof cupcakes have managed to dominate the local market with locations in Georgetown and Bethesda, the reality show, and a cookbook coming out this fall. Katherine got engaged to Washington lawyer Ben Berman on the final episode of season two this spring; of course, their September wedding in Santa Barbara will be an hour-long special of the show.
“There’s going to be a cupcake tower like you wouldn’t believe,” promised Sophie. “I’ll do it myself. I’m not going to make her do it.”
“Yeah,” scoffed Katherine. “She says that, but I’ll be in my wedding dress frosting something.”