Just days after fans got their first peek at the bespoke skeletons in Congressman Frank Underwood’s closet, men are already clamoring for a sartorial taste of the corrupt life. And now thanks to Paul Song, owner of Cufflinks.com, they can sport their binge-watching on their sleeve.
On Monday, Song and his team of custom engravers debuted the “House of Cards” cuff links–featuring one “F” and one “U” for Frank Underwood (or a malediction unprintable in this space). The star of the Netflix series was gifted similar cuff links during the season two premiere of the show.
“We pulled it up in the office and saw the ending as the credits rolled,” said Song, a fan of the series, “and I thought, ‘We need to put this up now.’” The monogrammed accessories are already a big hit, added Song, who’s created other novelty accouterments in the past. Remember Samuel Jackson’s, shall we say, expressive wallet in “Pulp Fiction”? Song called that item “highly obscene” but his costumers found humor in it.
A little fun in the dressing room never hurt, according to Pranav Vora, founder of the men’s retailer Hugh & Crye in Georgetown. “In general too few men wear cuff links. I don’t know if this will turn things around but that would be interesting to see.” Vora added, that for some, it takes an extra boost of confidence, especially in conservatively swathed Washington, to wear cuff links, which can be considered bold and flashy.
Colin Hunter, CEO of men’s clothier Alton Lane in Dupont Circle, has noticed a trend toward self-expressive accessorizing. His advice: Go big and bold if you’ve got some bottled up Frank Underwood and go understated with a silk knot if not.
“It all comes down to the overall picture you’re presenting,” said Hunter.