Party Diary: Selfies bridge all language barriers at Brooks Brothers’ bash for Inter Milan

Brooks Brothers hosted their favorite soccer team, Inter Milan on Thursday night at its Georgetown store. The team, who is outfitted by the clothing company, was in town for a match earlier this week against Manchester United. (JulieAnn McKellogg/The Washington Post)

 

When a language barrier stands in your way, just take a selfie. That was the motto for party goers Thursday night at the Brooks Brothers’ private reception for the Inter Milan soccer team.

Well-dressed soccer stars and Washingtonians, looking more chic than usual, mingled posed for selfie after selfie among the clothing racks at the three-story, Georgetown store. The players were easy to spot as they were suited up in their Brooks Brothers-sponsored, formal uniform (Side note: You must make the team to wear the made-for-Inter Brooks Brothers tie or sports coat). The New York-based clothing company — who’s owner is a mega-Inter fan — launched its partnership with the soccer club last year.

Against the backdrop of the country-club chic apparel, the decor felt more appropriate for a PGA tour party than for a soccer team that hails from the fashion mecca that is Milan. But there were prosciutto sandwiches and gelato on the back patio to remind party-goers what they were there to celebrate.

The players shopped and played pool, while party-goers drank champagne and admired the athletes from afar — or in some cases not so far.

Star defender Nemanja Vidić picked up more than $700 of merchandise off the shelf as he made his way around the store with a swarm of fans in arms-reach. In between trying on shoes, Vidić posed for a series of selfies with admirers, who wanted to make sure their snap was just right for Instagram. 

“You gotta do something stupid,” said one eager selfie-taker. “I’m trying,” said Vidić. That fan was just lucky to be in the store and not outside with the crowd of soccer fans trying to get sneak peak of the players through the store windows. 

The team is wrapping a visit to Washington after playing Manchester United Tuesday night in the International Champions Cup.

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JulieAnn McKellogg is the video producer for The Reliable Source.
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JulieAnn McKellogg · July 31, 2014