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Royal Watch
Posted at 04:32 PM ET, 10/19/2011

“Middleton effect” doesn’t reach bridal fashion week

A model walks the runway at THEIA Bridal, Fall 2012 New York Bridal Week on Oct. 14, 2011, in New York City. (Neilson Barnard - GETTY IMAGES FOR THEIA)
The frenzy to replicate the full lace sleeves and high collar of Duchess Catherine’s Sarah Burton for Alexander McQueen wedding gown has finally subsided, experts say.

As Bridal Fashion Week draws to a close in New York, designers and insiders are making it clear that the industry has become less captivated by the “Middleton effect.”

“The trend is going the exact opposite,” Designer Gregory Nato told the Wall Street Journal. Fancy New York, the line Nato runs on with brother, Stephen, featured mostly tea length gowns, which fall a few inches past the knee, as opposed to the full skirted silhouette Kate choose for her ceremony.

The black gowns at Vera Wang were another stark departure from the traditional, Victorian influences in Burton’s creation. High slits seen at Angel Sanchez, Monique Lhuillier and Reem Acra further killed the demure visions.

Although designers seem to be balking at Kate’s sartorial choices (Washington Post blogger Katherine Boyle observed the same rebuttal of conservative style during the ready-to-wear shows), women in the United Kingdom and the United States can’t seem to get enough of her proper sensibilities.

In a segment last week on the “Middleton effect,” The Today Show added Kate, Pippa and their mother, Carol, to the ranks of Michelle Obama and Oprah for their ability to create retail gold.  
Britain's Catherine, Duchess of Cambridge, arrives for the wedding of Zara Phillips, granddaughter of Britain's Queen Elizabeth II, and England rugby star Mike Tindall, at Canongate Kirk in Edinburgh, Scotland. (Dylan Martinez - AP)

Examples include the blue Issa dress from the engagement announcement, the cream Reis dress from the engagement photos, the white Temperly Wimbledon dress, the L.K. Bennett nude pumps, sheer pantyhose — all have flown off store shelves and e-commerce sites.

Street wear stores like H&M and even Target have jumped in the mix by replicating her classic pieces. School boy blue blazers, knit jersey frocks and neutral colored shifts abound on retail sites like Asos and Shopbop.

But as designers continue to bypass the trend, will the trickle down end? Or will consumer demands continue a resurgence of buttoned-up looks?

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More on Kate and Pippa’s style:

Anna Wintour pushing for Kate to be on cover of Vogue

Pippa commits the cardinal sin of front row style

Fashion Week appeared immune to ‘Kate-effect’

By Cara Kelly  |  04:32 PM ET, 10/19/2011

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