The Washington Post

Vintage politics: Democrats push old money message for 2014 [VIDEO]

Democrats are eying 17 seats to take back the House in this midterm election cycle — and party leaders hope a renewed push on an old money message will sway critical female voters at the ballot box.

The party’s 2014 talking points are carefully tailored to female voters, with a brighter focus on economic issues, like pay equity and an increase in the federal minimum wage.

Democrats are courting women voters this midterm cycle, using a renewed take on an old money message. Is it a new election cycle with the same talking points? (Julie Percha/The Washington Post)

This agenda even took center-stage at the party’s annual retreat in February, when Rep. Rosa DeLauro (D-Conn.) led a session titled, “Unmarried Women: They Will Elect You if You Get it Right.” DeLauro’s speech focused on House Democrats’ “Women’s Economic Agenda” — an initiative she launched with Minority Leader Nancy Pelosi (D-Calif.) last summer to focus on such issues as pay, work and family balance, and child care.

But even with a new sales pitch from some powerful female leaders, is 2014 just a new election cycle with the same old money messaging?

Post TV took a look at Democrats’ efforts to court female voters — with the help of some vintage economic talking points.

Julie Percha is a video producer/editor on the PostTV politics team



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