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Note to Hillary Clinton: If you run, stress gender

Hillary Clinton notably downplayed the historic part of her 2008 presidential run until the very end, stressing instead her record in the Senate and as first lady. Well, as she considers if and how to run for president in 2016,  she might want to take a look at a new Gallup poll.

In short, the biggest selling point for a Clinton candidacy isn’t her foreign policy chops, or having Bill Clinton back in the White House — it’s by far her gender. No other reason even comes close — foreign policy only nets 9 percent.


“Clearly Clinton’s ‘unique selling proposition’ is that she would be the first woman president. Nearly one in five Americans mention this historic possibility as a positive, including 22% of women, 27% of 18- to 29-year-olds, and 30% of Democrats,” Frank Newport writes on Gallup’s Web site. The survey was conducted March 15-16.

The super PACs, like Ready For Hillary, know this very well. And even though they still don’t have a candidate, they are busy crafting a storyline for Clinton that would emphasize her background. At a recent event, the group featured a video montage of Clinton photos backed by Katy Perry’s “Roar.”  Lyrics:  “I got the eye of the tiger, a fighter, dancing through the fire / ‘Cause I am a champion, and you’re gonna hear me roar. Louder, louder than a lion / ‘Cause I am a champion, and you’re gonna hear me roar!”  (Sure sounds like the modern-day remix or at least a play on Helen Reddy’s 1971  feminist call-to-arms “I Am Woman,” and a certain generation is sure to hear it that way.)

More proof: Here’s a handout from a recent Ready for Hillary gathering.






Nia-Malika Henderson is a political reporter for The Fix.



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Nia-Malika Henderson · March 21, 2014

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