GoPro finds a new angle on World Cup preparations with new video series


(Mario Tama/Getty Images)

Slap a GoPro on anything and it becomes more exciting. Even a curling stone. So, when the camera company said they were creating a whole series based on the World Cup in Brazil, it’s safe to assume that will be must-see Web TV. The first of the three episodes is set to be released next week, but GoPro decided to wet the Web’s whistle by releasing the series’ kickoff video on Monday.

The first episode of the series, which will come out on June 18, is called “Roots” and will take on the topic of why Brazilians tend to dominate soccer on the world stage. Episode 2, “Expression,” will give GoPro’s unique take on Brazilian culture. And the final episode, called “Aspiration,” will look ahead toward Brazil’s future by taking a specific look at kids who grow up in Brazil’s poor districts known as favelas.

Marissa Payne writes for The Early Lead, a fast-breaking sports blog, where she focuses on what she calls the “cultural anthropological” side of sports, aka “mostly the fun stuff.” She is also an avid WWE fan.
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