‘Bark for Obama’ designer pet products.
The pop-up shop and fundraising event for Runway to Win, which sells merchandise created by 22 American fashion designers to raise money for the reelection effort, was the second event of its kind. The first was held in New York in February.
In Wintour’s opening remarks, she announced how she persuaded Marc Jacobs to design a “Bark for Obama” dog t-shirt. Designer Thakoon Panichgul also created the leash and collar for political pups.
The campaign has openly embraced the fashion community. Last week, the Washington Post reported on the relationship between the Obama campaign and the fashion industry. Wintour has become a valuable Obama campaign surrogate, hosting fundraisers and recruiting designers for Runway to Win, modeled after the 2008 online store that raised over $1 million for the campaign.
Wintour closed her remarks praising the first couple for their support of the industry: “[Fashion is a] global business worth $20 billion to the economy and one that employs 4 million people. We are enormously lucky to have a president and first lady who are so supportive of our industry.”
The “Bark for Obama” designer products highlight another unexpected campaign surrogate: Bo, the first family’s beloved dog.
Last Month, The Washington Post’s Dan Eggan reported that the Obama campaign is eager to put the Bo in the forefront:
“Obama appears to be breaking ground by featuring his Portuguese water dog so prominently in official campaign advertisements and fundraising efforts, part of a broader focus on the president’s family.”