Fewer than 24 hours after the trailer for “The Hunger Games: Catching Fire” aired during the MTV Movie Awards Sunday night, Lionsgate released an interactive online destination for fans, a result of a partnership with Internet Explorer.
The Hunger Games Explorer is a catch-all of videos (including the new trailer for the second movie in the series), Tweets, feeds from fan sites and official updates that will allow fans to “track every development in the franchise,” according to a release.
The site is the latest iteration of the entertainment company’s attempt to tap the large and engaged fan base for Suzanne Collins’ young adult trilogy. Prior to the release of the first film, Capitol Couture emerged as a showcase for fashion and style content focused on the film’s costumes and the high-end designers who created them.
The movie, however, should have little difficulty connecting with its audience. The first film made $155 million on its opening weekend. And the new trailer makes the upcoming film seem just as compelling, with scenes of riots and a glimpse of Philip Seymour Hoffman as the new game-maker, stating frankly that Katniss should die.
The camerawork also appears to be a bit more steady-handed. This may be a result of complaints that the last film’s rough, “Blair Witch”-style filming made viewers dizzy..
New director Francis Lawrence replaces Gary Ross, who passed on the second film, saying he could not complete in the time frame Lionsgate proposed.
In the sequel, Lawrence will explore the series’ political themes, which play a larger role in the second book than the games themselves.