Coachella: Twitter #Music and highlights from Weekend 1

April 19, 2013

Coachella part deux is nearly upon us. And just in time for the second weekend of the mega-festival in the California desert is an announcement from Twitter — that rumored app that will allow you to listen to music shared by people you follow has arrived.

(AP Photo/Twitter)
(AP Photo/Twitter)

Twitter #music, which is now available through iTunes for iPhone users, includes two chart pages that cull popular artists and emerging artists based on data from users, as well as two feeds based on people you follow.

The app is a realization of sorts of what Twitter users and the company have known for a while: the social media space is a popular way to share new music and generally interact with others regarding music choices. Music is the second most-discussed subject on Twitter in the U.S., according to the company’s internal data, and in 2012, five of the top 10 most retweeted Tweets in 2012 were music related.

Add numbers from events such as Coachella, and the decision to delve into music sharing seems to be an obvious one. Since the start of weekend one, the festival has been mentioned on Twitter more than one million times. In 2012, it accumulated 2.7 million mentions (besting the music/media celebration South by Southwest by 200,000).

The social media site has also acted as a barometer of buzzy events within the festival, capturing many of the highlights of the first weekend of shows.

Headliner Phoenix was one of the most mentioned artists (more than 80,000), especially when the band shared the stage with R. Kelly on his 2003 hit “Ignition (Remix).”

 

— Katy Perry (@katyperry) April 14, 2013

Major Lazer likewise received a lot of attention for pulling a Flaming Lips-style giant beach ball roll over the crowd.

 


Major Lazer performs onstage during day 2 of the 2013 Coachella Valley Music (Photo by Jason Kempin/Getty Images for Coachella).

2 Chainz and Wu-Tang Clan also received a lot of love, though Wu-Tang seemed compressed on a secondary stage.

French duo Daft Punk — who didn’t even perform — seems to be the big winner of week one with 107,000 mentions, though the circulation of a fake version of their new song which was released today.

 

So which acts will dominate the social media space this weekend? And what, if any, role will Twitter #music play? Follow our 2013 Music Festival grid to see the best shared content and get a taste of what is in store with #music.

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Chris Richards | April 19, 2013