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Posted at 11:28 AM ET, 03/21/2012

D.C.’s new Metro map: Share your sponsorship names (#SellingMetro)


S. Yitbarek Mekonnen, of Burtonsville, studys the metro map to see where he is going and home much it will cost. (Sarah L. Voisin - TWP)
You need Metro. You hate Metro. It’s a problem. Public transportation saves us from street traffic in the most congested city in America, yet we still spend a lot of time complaining about it.

But here's one positive development: WMATA debuted a new Metro map this week. It’s a subtle reboot: Changes include several new station names — New York Avenue station will change to NoMa-Gallaudet U, for instance — and details for the new “Rush Plus” service.

But what if there was a more dramatic shift? The Madrid Metro has begun selling naming rights to its stations, and Samsung has a deal to turn Peutra del Sol, a tourist shopping district in Spain’s capital, into Sol Galaxy Note.

So here’s a virtual exercise: We’re going to sell Metro, and it’s going to be super fun — unlike your morning commute on the Red Line.

Sell the Metro? What do you mean?

Here’s the plan:

What if WMATA sold the naming rights to stations in D.C.? We had a few ideas — Mountain Dew-pont Circle, to start — but you can do better.

Tell us:

We want you to share your Metro sponsorship ideas (and puns) by tweeting with the hashtag #SellingMetro. We’ll collect the best and feature them on the site. Who knows? Maybe we can raise enough fictional capital to end single-tracking once and for all.

Here are some of our favorites so far:

Here’s the new map:

By Michael Katz  |  11:28 AM ET, 03/21/2012

Tags:  wmata, commuting, rush plus, selling metro

 
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