If traffic volume can be used as an indicator, Fashion’s Night Out in Georgetown may be solidifying a permanent place on D.C.’s social calendar.
Thursday evening, cars clogged M Street and Wisconsin Avenue NW as girls teetered in heeled booties, bouncing between tourists as they beelined for stores participating in the annual event.
Fashion’s Night Out (FNO), which began in 2009 to kick off New York Fashion Week, is now a global event known as much for its parties, giveaways and red carpet appearances as it is for fashion and shopping.
In the District, FNO revelers dressed up in a variety of fashion choices due to the sultry late-summer weather. Sundresses blended with printed pants, while full maxi skirts layered with dark tops and belts looked appropriate for a steamy start to fall.
The thick crowds grew younger in age as night wore on and included serious shoppers toting Michael Kors and Rag and Bone bags, as well as people looking for the best refreshments. Word of beverage offerings at various stores seemed to float through the air.
“Let’s stop by Vineyard Vines on the way out, they have Stella.”
“I heard Loft has champagne.”
According to Nancy Miyahira, marketing director for Georgetown BID, the event, which launched in the neighborhood in 2010, is as much about doing something fun for customers as it is to drum up interest in the shops.
While New York’s event frequently features exclusive items available just on FNO, the D.C. event offered more of the party atmosphere that appeals to young fashionistas.
Kiehl’s and Blue Mercury drew lines for free facials and, at the latter, makeup application. At Cusp, a DJ greeted guests. On M Street, some of the Fatback DJs played upbeat disco at sunset. At the men’s shop District, a “man cave” was set up, and Brightest Young Things held a party at Dean & Deluca, the peak of the street-side fetes.
Whether or not Anna Wintour had a booze-fueled soiree in mind when she envisioned a celebration of fashion, Georgetown’s FNO could certainly be labeled a party in the name of clothing.
Maggie Fazeli Fard contributed to this report.