House Beautiful magazine is scattering 19 green chairs all over the District as part of it’s “Color it Green” campaign, and people are following the social media trail to win them.
As we mentioned earlier this week, Room & Board, Crate & Barrel, The Container Store and others are providing the seating. In 2010, the publication dropped 40 blue chairs around New York City, and last year gave away pink-hued chairs in Chicago.
The mag is dropping scavenger hunt-style clues into its Twitter and Facebook feeds. The Washington Post’s Jura Koncius is following along as readers snag their winnings. I’m also noticing that she’s dropping some chair-finding knowledge into her own Twitter feed, if you’re interested in that sort of thing.
You can follow along with Jura Koncius here.