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Posted at 01:12 PM ET, 02/22/2012

‘I don’t like that I love Pinterest’: An update from our columnist

In which columnist Petula Dvorak provides a follow-up to her Tuesday column that called social networking site Pinterest “crack for women.”

Pinterest is hot right now. Maybe even hotter than Adele (who has a huge Pinterest following, by the way.)

The white hot social networking site may have registered as a legitimate trend yesterday after Ann Romney linked her Pinterest boards to her husband’s Twitter account, Think Progress did a Pinterest board of Mitt Romney’s luxe hotel stays and Post readers had a lively discussion following a column admitting my own Pinterest exploration-turned-addiction.

Still wondering what Pinterest is?

If you’re on either coast, in a big city and consider yourself a tastemaker and trendmaker, you’re probably not alone in your Pinterest cluelessness.

This Internet trend started in the Midwest. Us coastal folks are just catching up.

It’s a virtual bulletin board that is dominated by women -- a collection of our hopes, dreams and desires when it comes to hair, clothes, recipes, crafts, high heels, travel adventures, kid projects, cars, homes, art and architecture.

As Katie Rogers pointed out in her Buzz commentary, it’s not all girly-girly wedding stuff and cheesecake photos of Channing Tatum. There are boards dedicated to fitness, sports, geeks and cars and motorcycles (though you can hear the crickets chirping on that board).

Men are allowed. They’re just not loud.

If you still don’t get it, imagine the pages of a magazine that have nothing but photos of great hotel pools, perfect kitchen remodels, simple glute workouts and fantastic haircuts. You whip through those pages before it’s even time to flip over and tan your front, right? And you want to tear out the cool things to remind yourself later which recipe you want to try or kitchen countertop you love, but you never do.

Pinterest is all this, but it’s endless. And free.

Its ideal demographic is the young, new mom. So there’s no surprise it’s got a huge Mormon following, apparently, as Gawker explained in a piece to get New Yorkers up to speed.

I was on the CBS affiliate WCCO News Radio in Minneapolis this morning to explain it to the intrigued host. The station thought they’d stump listeners when they offered free tickets to the Timberwolves to listeners who knew what Pinterest was.


Producer Susan Blanch said they were flooded with calls.

And I got tons of e-mail from readers who told me they are either fighting an addiction to the site, or chiding me for getting them hooked.

Pinterest is the kind of place that can give you a million ideas for beautiful things. And it can also help you feel like crud because you know you’ll never get to make, eat, visit or wear them.

“I don’t like that I love Pinterest,” said Elizabeth Delens, a hotel executive and mother of two who lives in Hyattsville. “It reminds me of what I can’t get done.”

True that.

By  |  01:12 PM ET, 02/22/2012

Tags:  Pinterest, Petula Dvorak

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