Crossroads launches $25 million, monthlong ad campaign hitting Obama

at 09:29 AM ET, 05/16/2012

Republican-aligned Crossroads GPS is going up with a $25 million TV ad buy over the next month seeking to set the table for November’s general election and define President Obama.

The massive TV buy from the policy arm of the American Crossroads super PAC will focus on jobs, the economy, Obamacare and government debt.

It matches a $25 million ad campaign that the Obama campaign has already announced for this month.

The initial two-week ad has about $8 million behind it and features videos of promises Obamamade on the campaign trail and early in his tenure, and then describes how he broke those promises — including cutting the national debt in half and making progress on the foreclosure crisis.

“We need solutions, not just promises,” the ad concludes.

The ad buy reaffirms the major role that the Crossroads organization will play in the general election. As Mitt Romney’s campaign recovers its financial footing after a hard-fought primary, Crossroads is able to step in and try to define the race early.

The Crossroads buy focuses on numerous swing states, including Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia.

 
Read what others are saying