Is President Obama getting a free pass from the media? Not really.
One of the most common refrains you hear as a reporter is that the reason a particular politician is doing well is because the media is giving him/her a pass.

US President Barack Obama speaks during a press conference in the Brady Press Briefing Room of the White House in Washington, DC, March 6, 2012. SAUL LOEB/AFP/Getty ImagesThat’s especially true when it comes to President Obama who, many conservatives believe, gets glowing coverage from the media — particularly when compared to how political reporters have covered the men and women running to be the Republican nominee. (Heck, the New York Times ombusdman urged the Old Gray Lady to take an “aggressive look” at President Obama on Sunday.)
The problem with that free pass theory? The data just doesn’t bear it out, at least according to a new Pew Research Center study that analyzed the “tone and volume of candidate coverage during the 2012 primary seasons from January 2 - April 15”.
In the 15 weeks in which Pew conducted its analysis, President Obama’s negative coverage outweighed his positive coverage in every single one of them — the only candidate Pew studied where that was true.
“While a sitting president may have access to the ‘bully pulpit’ that does not mean he has control of the media narrative, particularly during the other party’s primary season,” concluded Pew’s Tom Rosenstiel in a memo detailing the findings. (There is a ton of fascinating stuff in the study; you can read it in full here.)
Here’s a chart that tells that story:
In no week did the amount of positive press coverage of Obama go above 25 percent and for the entire 15 weeks it averaged 18 percent positive as compared to 48 percent neutral and 34 percent negative.
Compare those numbers to Romney’s positive/negative press coverage in the Pew data. In those same 15 weeks, positive coverage of Romney outweighed negative coverage in six of them while four more weeks were roughly a draw between positive and negative coverage. (That means there were five weeks where Romney’s negative coverage outdistanced his positive coverage. Math!)
Overall, 39 percent of Romney’s press coverage was positive as compared to 29 percent which was neutral and 32 percent that was negative.
There are, of course, mitigating factors to these numbers. The Republican primary, naturally, dominated the media’s attention during this 15-week period and virtually every word out of the GOP field’s collective mouth was negative about President Obama. The resulting coverage, which detailed those claims, therefore, was negative.
And, as Rosenstiel¿ points out, much of the Obama coverage also mentioned the still-lagging economy — making it more likely to tip into the negative territory.
Those caveats aside, it’s still striking that for all the chatter about Obama’s preferential treatment by the media, the data tells a very different story. And the data doesn’t lie.
- Spam
- Obscene
- Duplicate
Blog Contributors
Chris Cillizza

Chris Cillizza is founder and editor of The Fix, a leading blog on state and national politics. He is the author of The Gospel According to the Fix: An Insider’s Guide to a Less than Holy World of Politics and an MSNBC contributor and political analyst. He also regularly appears on NBC and NPR’s The Diane Rehm Show. He joined The Post in 2005 and was named one of the top 50 journalists by Washingtonian in 2009.
Juliet Eilperin

Juliet Eilperin covers the White House for the Washington Post. She served as the Post's House of Representatives reporter from 1998-2004, covering the impeachment of Bill Clinton, lobbying, legislation, and five national congressional campaigns. Since 2004 she has been one of the country’s leading reporters covering the environment, reporting on science, policy and politics in areas including climate change, oceans, and air quality. She is the author of two books, "Fight Club Politics: How Partisanship is Poisoning the House of Representatives," and "Demon Fish: Travels Through the Hidden World of Sharks." Follow her on Twitter.
Ed O’Keefe

Ed O’Keefe covers Congress and politics for the Washington Post. He previously covered the 2008 and 2012 campaigns and reported on federal agencies and federal employees as author of The Federal Eye blog. Follow Ed on Twitter.
Aaron Blake

Aaron Blake covers national politics at the Washington Post, where he writes regularly for “The Fix,” the Post’s top political blog. A Minnesota native and summa cum laude graduate of the University of Minnesota, Aaron has also written about politics for the Minneapolis Star-Tribune and The Hill newspaper. Aaron and his wife, Danielle, live in Annandale, Va. Follow him on Twitter.
Sean Sullivan

Sean Sullivan covers national politics for “The Fix.” Prior to joining the Washington Post in the summer of 2012, Sean was the editor of Hotline On Call, National Journal Hotline’s politics blog. He has also worked for NHK Japan Public Broadcasting and ABC News. Sean is a graduate of Hamilton College, where he received a degree in Philosophy. He lives in Washington, D.C. Follow Sean on Twitter.
Scott Clement

Scott Clement is a survey research analyst for Capital Insight, the independent polling group of Washington Post Media. Scott specializes in public opinion about politics, election campaigns and public policy. He helps design and analyze all Washington Post polls, including the Washington Post-ABC News poll. Follow Scott on Twitter.
Rachel Weiner

Rachel Weiner covers national politics for Post Politics and The Fix. She came to the Washington Post in 2010 as a political web editor and anchored the Post's 2012 election blog. She was previously a web editor at The Huffington Post. Follow her on Twitter.











Loading...
Comments