Mitt Romney promises ‘better day’ in new ad

Former Massachusetts governor Mitt Romney has released his third campaign ad in a row focusing on his plans for his first day in office.

“A Better Day” recalls the message of President Obama’s 2008 campaign, promising not just different policies but an emotional break from the past.

“From Day One, President Romney focuses on the economy and the deficit, unleashes America’s energy resources, and stands up to China on trade. President Romney’s leadership puts jobs first,” the narrator says. That echoes the candidate’s first two “Day One” spots.

But, the narrator adds, “there’s something more than legislation or new policy. It’s the feeling we’ll have that our country’s back, back on the right track. That’s what will be different about a Romney presidency.”

Romney has bought $2 million worth of ad time in Ohio, Virginia, North Carolina and Iowa over the coming week, according to a Republican media buyer.

Rachel Weiner covers local politics for The Washington Post.
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