Obama lays out choice in new ad

at 04:43 PM ET, 07/23/2012

President Obama has released a one-minute ad, “The Choice,” focused on the fight over the Bush-era tax cuts.

Former Massachusetts governor Mitt Romney “would cut taxes for the folks at the very top,” Obama says, while he believes in “[a]sking the wealthy to pay a little more so we can pay down our debt in a balanced way.”

It’s a break from the narrow, negative anti-Romney ads that Obama’s campaign has been running recently. Obama faces the camera and speaks directly to the audience; Romney is never shown.

“Over the next four months you have a choice to make,” Obama says. “Not just between two political parties or even two people. It’s a choice between two very different plans for our country.”

He concludes, “Sometimes politics can seem very small. But the choice you face, it couldn't be bigger.” The ad ends with the campaign slogan, “Forward.”

Polls suggest the fight over whether to let the Bush tax cuts on the wealthiest Americans expire is one that could help Democrats — if Obama can break through to independents on the issue.

“Instead of meeting with his Jobs Council, [Obama] is busy holding fundraisers, playing golf and trying to tear down Mitt Romney,” Romney campaign spokeswoman Amanda Henneberg said in response.

“The Choice” will air in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia.

Obama’s campaign is spending $5.3 million on ads in the next two weeks — $1,679,235 in Florida, $924,568 in Virginia, $701,346 in Ohio, $631,394 in Colorado, $373,968 in Nevada, $344,130 in North Carolina, $320,485 in New Hampshire, and $312,660 in Iowa.

The president has been spending heavily on campaign ads and burning through cash far faster than Romney. Campaign manager Jim Messina told The Fix Monday that it was money well spent.

 
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