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Obama campaign releases first Spanish-language ads

at 09:58 AM ET, 04/18/2012

President Obama’s campaign has released a series of Spanish-language ads aimed at Latino voters.

The ads will air in Colorado, Nevada and Florida, three key swing states with growing Latino populations.

Each ad features a Latino campaign organizer touting the president’s education policies, in particular improvements to the early-education program Head Start and increased funding for Pell Grants, which help poor students attend college.

Here’s the ad featuring Lynnette Acosta, from Florida:

Fernando Cázares, from Nevada:

Ernesto Apreza, from Nevada:

Daniella Urbina, from Colorado:

Along with the ads, the Obama campaign announced the launch of Latinos for Obama, an nationwide outreach effort to Hispanic voters.

Obama won 67 percent of Hispanic voters in 2008 while Sen. John McCain (R-Ariz.) won only 31 percent.

To beat Obama, former Massachusetts governor Mitt Romney will have to outperform the last GOP nominee.

A new Pew poll shows that the president retains a 30-point lead with Hispanics despite being neck-and-neck with Romney overall. The Republican himself said at a fundraiser last Friday that the current gap with Hispanic voters “spells doom for us.”

The Republican candidate has released Spanish ads in the Florida and Puerto Rico Republican primaries.

 
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