Obama unveils new campaign slogan: ‘Forward’

at 10:07 AM ET, 04/30/2012

President Obama’s campaign is out with a Web video that defends his first term on all fronts while unveiling a new slogan: “Forward.”

The seven-minute, kitchen-sink video begins with the 2008 stock market crash and the beginning of the recession. It goes on to highlight the stimulus, the auto bailout, Wall Street reform, health-care reform, the repeal of Don’t Ask Don’t Tell, the end of the war in Iraq and the death of Osama bin Laden.

“On the day Barack Obama took office, America had already lost 4.4 million jobs — an economic disaster, the worst in a generation. Some said America’s best days were behind us,” the narrator says over shots of tea party rallies. “And like America, he dug deep, fought back and never lost faith in our ability to meet the challenge.”

The message is similar to that of the David Guggenheim movie produced for Obama’s campaign, “The Road We’ve Traveled” — that the president inherited a crisis, faced an in­trac­table Republican opposition, and yet was able to succeed on many fronts.

The video will be shown at Obama’s first two big reelection rallies in Ohio and Virginia this weekend, the campaign said.

Former Massachusetts governor Mitt Romney is out with his own Web video Monday morning, “Broken Promises,” which argues that Obama failed to keep his pledge to cut government programs that do not work.

 
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