Romney speaks Spanish in new ad

Former Massachusetts governor Mitt Romney is out with a new ad in Florida — in Spanish.

The ad also features three Cuban-born lawmakers — Reps. Mario Díaz-Balart and Ileana Ros-Lehtinen and former Rep. Lincoln Díaz-Balart — along with Romney’s Spanish-speaking son Craig.

“Los Estados Unidos representa libertad, oportunidad, donde todo es posible,” says Craig Romney. “Soy Craig Romney. Mi padre, Mitt Romney cree en esos valores americanos porque los ha vivido y luchará para restaurar la grandeza de nuestra nación.”

The translation:

“The United States represents liberty, opportunity, where anything is possible. I am Craig Romney. My father, Mitt Romney believes in those American values because he has lived them and will fight to restore the greatness of our nation.”

Romney himself says, ““Soy Mitt Romney y apruebo este mensaje. Muchas gracias.” (“I am Mitt Romney and I approve this message. Thank you very much.”)

Craig also cut a Spanish-language ad for his father in 2008.

While the ad doesn’t mention Cuba, Cuban-Americans are obviously Romney’s focus. In Miami-Dade County, 72 percent of registered Republicans are Hispanic, and most of those voters are of Cuban descent.

Romney has spent close to a million dollars on ads in Florida this week, according to a Republican media buyer, and the pro-Romney super PAC Restore Our Future just increased its ad buy there to $3.6 million.

Recent polling shows Romney with a solid lead in the Florida primary and also well-positioned against President Obama in the swing state, with Hispanic voters split between the two.

Rachel Weiner covers local politics for The Washington Post.

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