We here at The Fix love political ads. We know that puts us in the minority in this country, but it's true.
Below, we take a look at four of the best ads of the 2012 election so far, and why they work:
What are some that we missed? Make sure to hit up the comments section to share your favorites, and over the course of the next six weeks, tweet your favorite ads to @FixAaron.
After the election is over, we'll try to nail down the top 10 campaign ads of the cycle.
(And below, you can find the full versions of the four ads featured above)