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The Insiders
Posted at 11:30 AM ET, 11/09/2012

We are never getting back together

Does the Republican Party, to quote Bob Dylan, who by the way predicted an Obama landslide, really need a weatherman to tell them which way the wind blows? Word comes today that the party will undertake a series of focus groups and polls in swing states to figure out what went wrong. 

This is like the old marketing story where they spend millions developing a new dog food that doesn't sell well. They order more tests to see what's wrong. Is the packaging wrong, the marketing off or the product placement poor? Finally, the real answer comes back: The dogs don't like the dog food.  Big woof: I would be willing to impart this wisdom to Republicans for free.

We just had a vote in this country that provides a complete work-up of the Republicans’ problem. The party tried to win the election by maximizing a shrinking share of the vote: white men and white married women, which resulted in alienating the emerging population of Latinos and the Democratic base of African Americans and unmarried women. On issue after issue, Republicans sent the clearest possible signals: To women, we oppose equal access to birth control, we are extremely anti-choice and want to defund Planned Parenthood. And then there were Mr. Richard Mourdock and Mr. Todd Akin in case anybody hadn't gotten the message already. To Latinos, they said, essentially, go home if you are illegal — we don't want you.

The evidence of the party’s problems are evident in the exit polls. In target state after target state, women and Latinos turned out with a fervor of populations who know something fundamental to their future was at stake. 

The fact that some Republicans are confused about why they lost and want to continue to explore the reasons reminds me of a guy whose girl dumped him and he wants to keep talking about why. As Taylor Swift sings, women, black and Latino voters just told the old Republican Party, “We are never ever getting back together."

By  |  11:30 AM ET, 11/09/2012

 
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