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Posted at 04:19 PM ET, 10/25/2011

NFL should launch pink Super Bowl campaign

The NFL should extend its pink Breast Cancer Awareness campaign. (Jonathan Bachman - AP)
The month of October is coming to a close, and with that, so are the pink cleats, gloves, and patches worn by NFL players and teams. That is because during the month of October, the NFL promotes breast cancer awareness by incorporating the color pink throughout the league.

Which gave me this idea:

In many big games, owners or mayors of the team’s respective city make a friendly wager on that game. For instance, for this year’s World Series between the St. Louis Cardinals and Texas Rangers, the mayors of St. Louis and Arlington have bet their cities finest goodies and local cuisine on who wins. Fun idea? Sure! Boring bet? Indeed.

So wouldn’t it be fun for the manliest league in professional sports to implement an un-written rule for the Super Bowl? The loser of the Super Bowl has to wear an all-pink uniform in their first home game in the month of October the following season.

Think about it. How fun/funny would it be seeing Ben Roethlisberger, James Harrison, and coach Mike Tomlin wearing all pink in their recent Week 5 home game vs. Tennessee? It gives the opposing team something to crack jokes about, and it gives the team wearing the pink a harsh reminder and some much needed motivation that they came so close to winning the championship.

Not only that, but pink NFL team merchandising would go through the roof! All proceeds that month going to Breast Cancer Awareness, of course.

The Super Bowl is the biggest event in all of sports, so why not add an additional, fun wrinkle to the event?

By Sean Moroney  |  04:19 PM ET, 10/25/2011

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