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Apple’s iPad event (live updates)

(Image from press invite)

(Image from press invite)

 

Apple is widely expected to release new versions of its iPad and iPad mini tablets during a major launch event Tuesday at 1 p.m. EST at the Yerba Buena Center in San Francisco.

Washington Post technology writers Hayley Tsukayama and Brian Fung will be giving regular updates and analysis from California and Washington.

READ: Apple unveils new iPads and MacBooks; releases new OS

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While you wait

SAN FRANCISCO, CA - OCTOBER 22:  Attendees gather at an Apple announcement at the Yerba Buena Center for the Arts on October 22, 2013 in San Francisco, California. The tech giant is expected to announce its new iPad 5, iPad mini 2, OS X Mavericks and possibly a new retina MacBook Pro.  (Photo by Justin Sullivan/Getty Images)

Attendees gather at San Francisco’s Yerba Buena Center for the Arts on October 22. (Justin Sullivan/Getty Images)

Before we get started, let’s recap what we think we know so far: Apple is expected to announce updates to the iPad and iPad mini, likely with spec bumps for both products.

Mac OS X Mavericks will bring one of the features I’ve been waiting a long time for — tabbed browsing! — and additional efficiency enhancements that should help your Mac save a great deal of energy.

The company is also expected to release a new version of the Mac Pro, ditching the old tower design and opting instead for a unique, cylindrical look.  (Check out The Switch for Tim Lee’s list of Apple’s most weirdly shaped products.)

The Washington Post’s Hayley Tsukayama is getting settled in at the Yerba Buena center in San Francisco. More to come. Just 10 minutes to go!

Brian Fung
October 22, 12:51 pm
  • Brian Fung October 22, 12:51 pm

Apple really needs the iPad mini to take off

A chart from Localytics breaks down the current state of iPad market share:

Global-iOS-Tablet-Share2

Recent generations of the full-sized iPad account for 37 percent of iOS tablet market share. The iPad mini takes just 17 percent, which could make whatever Apple announces today for that product a crucial turning point for its future.

Brian Fung
October 22, 1:04 pm
  • Brian Fung October 22, 1:04 pm

And we're starting!

Apple Chief Executive Tim Cook has taken the stage. Apple is opening with one of its signature videos – one that it showed at its developers conference in June. It’s touting the value of focus and patience in crafting its products –

“You’re going to see some amazing products this morning that could only have been developed in that unique way,” Cook said.

Hayley Tsukayama
October 22, 1:15 pm
  • Hayley Tsukayama October 22, 1:15 pm

Cook opens with recap of iPhone launch

Apple chief executive Tim Cook takes us on a bit of a recap here — walking through the last announcement from the tech giant: the iPhone 5s and iPhone 5c. With 9 million sold in the first weekend, he reminds us, this was the biggest iPhone launch ever.

Apple is showing off a video of the iPhone launch around the world, noting that they are a worldwide company working on building global appeal.

Hayley Tsukayama
October 22, 1:15 pm
  • Hayley Tsukayama October 22, 1:15 pm

Recapping iOS 7

Now Cook is  going over the strong reviews of the new operating system, iOS 7, and says that in five days after launch, 200 million devices were running iOS 7. That, he said, is the firm’s fastest and biggest launch thus far.

“Nearly two-thirds of the devices are running iOS 7,” Cook said. “This blows away the other guys.”

He’s also talking about iTunes Radio, which hasn’t had quite as much press in the discussion of iOS 7 as may have been expected. But Cook says that over 1 billion songs have been played in the U.S. over the past month.

He’s also offering an update on the app store, which he says now has over 1 million apps and 60 billion downloads. Developers, he said, have made $13 billion off of the App Store.

Hayley Tsukayama
October 22, 1:16 pm
  • Hayley Tsukayama October 22, 1:16 pm

Cook: On the Mac, Apple is focused

“Our competition is confused,” Cook said. He notes that competitors have tried to make tablets into PCs and PCs into tablet — a not-so-subtle dig at Microsoft, which launched a new version of the Surface today.

“We have a very clear direction and a very ambitious goal,” Cook said. “We still believe deeply in this category, and we’re not slowing down in our innovation.”

Hayley Tsukayama
October 22, 1:16 pm
  • Hayley Tsukayama October 22, 1:16 pm

A jab at other tablet makers!

When Tim Cook called out other manufacturers for a “confused” approach to mobile, accusing them of trying to turn “PCs into tablets and tablets into PCs,” it seemed like a pretty open shot at Microsoft, which tried to craft one operating system that fits both tablets and PCs. Apple has taken a different tack, acknowledging that while mobile and desktop are converging somewhat, the two platforms still evoke different experiences. That allows Apple to have a whole ecosystem of devices that work together — and fleshing out the ecosystem frees the company from having to force one software product to work on multiple platforms.

Brian Fung
October 22, 1:17 pm
  • Brian Fung October 22, 1:17 pm

Cook opens with recap of iPhone launch

SAN FRANCISCO, CA - OCTOBER 22:  Apple CEO Tim Cook speaks during an Apple announcement at the Yerba Buena Center for the Arts on October 22, 2013 in San Francisco, California. The tech giant is expected to announce its new iPad 5, iPad mini 2, OS X Mavericks and possibly a new retina MacBook Pro.  (Photo by Justin Sullivan/Getty Images)

Apple CEO Tim Cook speaks during the Apple announcement (Justin Sullivan/Getty Images)

Apple chief executive Tim Cook takes us on a bit of a recap here — walking through the last announcement from the tech giant: the iPhone 5s and iPhone 5c. With 9 million sold in the first weekend, he reminds us, this was the biggest iPhone launch ever.

Apple is showing off a video of the iPhone launch around the world, noting that they are a worldwide company working on building global appeal.

Hayley Tsukayama
October 22, 1:18 pm
  • Hayley Tsukayama October 22, 1:18 pm

Craig Federighi on to talk about OS X Mavericks

Craig Federighi, Apple’s software engineering chief, is on stage talking about how the Mac’s OS is evolving and highlighting its battery performance, memory and graphics. Users with the latest MacBook Pro, he says, will see an immediate improvement after upgrading to the new system. He promises an hour longer for Web browsing and 1.5 more hours of video playback.

“Mac users love to push their systems to the limit,” Federighi says.

He’s also touting the way the system is able to allocate memory and power in smart ways, depending on how intensive a Mac users’ current activity may be at the time.

Hayley Tsukayama
October 22, 1:22 pm
  • Hayley Tsukayama October 22, 1:22 pm

Federighi continues to recap OSX Mavericks

Federighi is recapping many of the features that Apple has already disclosed about the system at its Worldwide Developers Conference in June.

He’s highlighting iBooks and Maps —  two mobile apps now coming to the Mac — and showing off how they work on the desktop.

He’s also noting several organizational aspects, such as the ability to tag things in the Finder so that you can find the documents you need easily.

Hayley Tsukayama
October 22, 1:23 pm
  • Hayley Tsukayama October 22, 1:23 pm
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