Amazon’s first ad for Fire TV stars Gary Busey. And, boy, is it weird.

Amazon's vice president of Kindle, Peter Larsen, displays the Amazon Fire TV, a new device that allows users to stream video, music, photos, games and more through their television, on Wednesday in New York City.  (Photo by Andrew Burton/Getty Images)

Amazon announced the launch of its play for the living room on Wednesday: The $99 Fire TV. The device will allow customers to stream video, audio, and video games on their televisions. Amazon has also built voice search into the box. It's that last feature that led to this truly bizarre commercial staring Gary Busey, being, well, Gary Busey.

Amazon's new ad for its Fire TV features actor Gary Busey. Note: Amazon chief executive Jeffrey P. Bezos owns The Washington Post. (Courtesy

Are you laughing? Amazon Kindle vice president Peter Larsen was when the ad was shown during the launch announcement.

( chief executive Jeffrey P. Bezos owns The Washington Post.)


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Andrea Peterson covers technology policy for The Washington Post, with an emphasis on cybersecurity, consumer privacy, transparency, surveillance and open government.
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