Burger King is known for their weird, creepy Mascot ads. But on Monday, the nationwide fast-food chain took crass to a new level, this time with the help of famed R&B soul singer Mary J. Blige.
Mary J. Blige.
(Matt Sayles - AP)
The ad featured Blige singing about the merits of the new crispy chicken wrap. It’s no surprise the Internet erupted with dismay as Blige is seen cartoonishly upholding the stereotype that all African-Americans love fried chicken.
Following the backlash, the ad was pulled. But Burger-King claimed it was because of a licensing concern. Blige apologized to fans saying the ad didn’t come out the way she intended and she would have never knowingly released an unfinished spot.
The ad has since been removed from Youtube, but TMZ still has it available on their Web site.
Burger King said the ad will air again, but in its revised version. There is no release date available.
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