A new political action committee, PAC+, launched Wednesday to specifically focus on black and Latino communities on behalf of President Obama’s 2012 campaign efforts.
PAC+ plans to spend $10 million to organize minority voters around the country. The group is led by the same team that created VoteHope in 2007, the nation’s first Democratic super PAC. PAC+ is targeting six states this year: Georgia, Texas, California, Ohio, New Mexico and Arizona.
Those states are flagged as most important because of three criteria, according to PAC+: They have the most potential to form a multiracial new majority where there is a need for building infrastructure; PAC+ resources, time and money would make a meaningful impact; and the races in those states are worth contesting.
“Currently a handful of billionaires are hijacking our democracy and advancing policies that are harmful to the majority of the American people. PAC+ is piloting a new model of SuperPAC that is focused on many donors, not mega-donors,”Steve Phillips, the chairman of PAC+, said in a press release.
The group is headquartered in Washington, D.C., but is independent of the Obama campaign. PAC+ was launched by more than 70 community and political leaders across 16 states and is powered by PowerPAC.org, the same social justice organization that spent $10 million across 18 states targeting African American and Latino voters for the Obama campaign in 2007.
The group also wants to attract voters of color and liberal whites with a yearly household income of more than $100,000.
Phillips is a donor activist who has worked in public office and was founder and chairman of PowerPAC.org.
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