PAC+ to focus on black and latino communities in 2012 election

A new political action committee, PAC+, launched Wednesday to specifically focus on black and Latino communities on behalf of President Obama’s 2012 campaign efforts.


U.S. President Barack Obama. (JASON REED/REUTERS)

Those states are flagged as most important because of three criteria, according to PAC+: They have the most potential to form a multiracial new majority where there is a need for building infrastructure; PAC+ resources, time and money would make a meaningful impact; and the races in those states are worth contesting.

“Currently a handful of billionaires are hijacking our democracy and advancing policies that are harmful to the majority of the American people. PAC+ is piloting a new model of SuperPAC that is focused on many donors, not mega-donors,”Steve Phillips, the chairman of PAC+, said in a press release.

The group is headquartered in Washington, D.C., but is independent of the Obama campaign. PAC+ was launched by more than 70 community and political leaders across 16 states and is powered by PowerPAC.org, the same social justice organization that spent $10 million across 18 states targeting African American and Latino voters for the Obama campaign in 2007.

The group also wants to attract voters of color and liberal whites with a yearly household income of more than $100,000.

Phillips is a donor activist who has worked in public office and was founder and chairman of PowerPAC.org.

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