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Think Tanked
Posted at 11:48 AM ET, 04/17/2012

Heritage Foundation turns to Breitbart for broader appeal

The Heritage Foundation is partnering with the conservative Breitbart News Network to bring a popular weekly event at the Washington, D.C. think tank to Breitbart TV’s national conservative audience. The Heritage Foundation’s weekly Blogger’s Briefing will now air live on Breitbart TV, Heritage’s Rob Bluey announced in a post.

Breitbart.com consistently shapes the narrative and drives the discussion around politics and culture,” Bluey said in an e-mail. “As we expand the reach of The Bloggers Briefing beyond Capitol Hill, this is exactly the type of engaged and active audience we want to reach.”

The event that Bluey and a dozen conservative online entrepreneurs began six years ago as an off-the-record forum to discuss strategy among like-minded bloggers has ballooned into a highly influential public event where authors, members of Congress, and other politicians and newsmakers have appeared.

The Briefing has become known as a way for conservative politicians to get their message out to a mostly friendly audience in an era where online media and social networking has the greatest reach potential.

In the 2012 election cycle, GOP presidential hopefuls Rick Santorum, Newt Gingrich and Jon Huntsman all opted to be guest speakers at the Blogger’s Briefing over speaking before a policy audience at a typical Heritage event.

The new partnership is an interesting move for Heritage which has been a leading conservative organization, in part, for its ability to gain a wide audience across the country, boasting a paying membership base of more than 700,000 individuals and a popular Web site and blog.

Media entrepreneur Andrew Breitbart, who died in March, launched Breitbart TV in 2007. Breitbart has drawn criticism for video content in the past, including the edited video of USDA official Shirley Sherrod speaking in front of the NAACP and several videos from conservative activist videographer James O’Keefe.

For Breitbart TV’s first webcast of the Blogger’s Briefing this week, Heritage has on deck Rep. Jeff Landry (R-La.), ALEC’s Caitlyn Korb and Heritage’s James Carafano.

By  |  11:48 AM ET, 04/17/2012

 
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