As part of his much reported public relations effort to avoid the impending “fiscal cliff,” President Obama asked Americans on Wednesday to tweet what they would do with an extra $2,000 that would come from a proposed extension of current tax cuts for middle-income households, with the hashtag #My2K.
“Call your members of Congress. Write them an email. Tweet it using the hashtag #My2K.” —President Obama
— Barack Obama (@BarackObama) November 28, 2012
But the savvy communications team at the conservative Heritage Foundation got ahead of the game and bought the promoted tweet for the #My2K hashtag when they learned about the White House plans that morning. Heritage’s tweet directed those on Twitter to a blog post at the think tank’s site (“4 Reasons Warren Buffett is Wrong on Tax Hikes“)
Ericka Andersen, social media director at Heritage, told The Wall Street Journal that Heritage “decided today was a great day to capitalize on the fiscal cliff.”
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