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TV Column
Posted at 06:25 PM ET, 05/09/2012

12 million watch ‘The Voice’ season finale

“The Voice” season finale (NBC - LEWIS JACOBS/NBC)
Because NBC aired Tuesday’s “The Voice” season finale from 9-11 p.m., instead of 8-10 p.m. as originally scheduled, and threw “Fashion Star” under the bus (a.k.a. moved it to 8), NBC suits will be able to get up in front of advertisers Monday morning and proudly note that, among this season's accomplishments, the second-season finale of “The Voice” was up nearly 20 percent compared to its first-season finale and hit season highs for NBC in the time period among the 18-49 year olds who are the currency of NBC ad sales.

Had the finale aired as previously planned, former Alicia Keyes backup singer Jermaine Paul would have been crowned winner of "The Voice" at the same time Melissa Gilbert and Roshon Fegan were getting the hook on "Dancing," which has been pounding "The Voice" in terms of overall audience, although “The Voice” has hung onto its edge among younger viewers.

Pushed one hour later, “The Voice” had one last "Dancing"-free hour in which to name a winner - and bag 12 million viewers, which was its biggest Tuesday night showing this season.

Despite the move to 8, “Fashion Star” moved up a tick, week-to-week in total viewers (4.3 million), though it stumbled slightly among younger viewers.

By  |  06:25 PM ET, 05/09/2012

Tags:  nbc, the voice, alicia keyes

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