ABC and Univision on Monday announced they would launch their news/lifestyle network targeting U.S. Hispanics in the second half of 2013.
Fusion network, targeting the youngest and fastest growing demographic in the country, already has coverage deals with five cable distributors: Cablevision, Charter, Cox, AT&T U-verse and Google Fiber.
It will be based in Miami, Fla.
Fusion programming, the two companies said Monday, will focus on issues “most relevant for U.S Hispanics.”
Those issues are: “the economy, entertainment, music, food, immigration, pop culture, education, politics, health and wellness,” as well as something called “ and more.”
“Fusion will be the indispensible meeting place for English-speaking Latinos,” ABC News president Ben Sherwood said in Monday’s announcement.
In Monday’s announcement, ABC and Univision noted Hispanics represent 16 percent of the total population in the United States, a number that is projected to double to 30 percent by 2050. Hispanics wield spending power of over $1 trillion and have an increasing impact on social, economic and political trends, ABC and Univision noted.