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Posted at 05:45 PM ET, 04/10/2013

‘American Idol’ to lure viewers with behind-the-scenes footage — during commercial breaks


Keith Urban, Nicki Minaj, Randy Jackson and Mariah Carey on "American Idol.” (Frank Micelotta - AP)
Fox thinks it’s found a way to keep viewers watching as it airs those interminable ad breaks during “American Idol’s” results shows.

Programming!

The network proudly proclaimed Wednesday it would present the first-ever live on-screen camera feed during commercial breaks in “Idol,” on Thursday night.

The network insisted it was a television first for entertainment programming.

When “American Idol” cuts to commercial breaks later in the show, viewers will be able to watch, simultaneously, an “exclusive peek from backstage.” This “double box” will keep viewers connected to the show by giving the feeling of being at a live show, the network explained.

By  |  05:45 PM ET, 04/10/2013

 
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