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Posted at 05:45 PM ET, 04/15/2013

Anthony Bourdain show lifts ratings on CNN


Anthony Bourdain (Charles Sykes - CHARLES SYKES/INVISION/AP)
CNN may have figured its way out of its ratings problem.

Dump news.

The premiere of “Anthony Bourdain Parts Unknown: Myanmar” attracted 747,000 viewers at 9 p.m. Sunday — 282,000 of them aged 25-to-54 years, the age group that’s the currency of news programming ad sales.

In that key age bracket, Bourdain finished 106 percent ahead of cable news rival Fox News Channel and 65 percent ahead of MSNBC.

CNN noted that its new Bourdain show clocked 32 percent more viewers than did last April’s premiere of Bourdain’s Travel Channel series “No Reservations” (567,000 viewers).

CNN announced last May it had ordered the new Bourdain series, which would look at cultures worldwide through their culinary and travel rituals. The series, CNN explained, signaled a broadening of the cable network’s weekend programming from its traditional weekday news coverage.

By  |  05:45 PM ET, 04/15/2013

 
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