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TV Column
Posted at 06:31 PM ET, 10/11/2012

‘Arrow’ a CW ratings bull’s eye

Looks as though not only NBC is back in the game. So is CW after clocking more than 4 million viewers Wednesday night for the unveiling of its new drama series, “Arrow,” making it the most watched telecast of any CW show on any night in three years.


"Arrow" (CW)
Last time CW saw this kind of crowd for a new-series unveiling, it was “The Vampire Diaries” back in September of ’09.

After the launch of “Arrow” at 8, CW’s aged paranormal drama, 9 p.m.’s “Supernatural” enjoyed its biggest audience in two years — and CW its best Wednesday night in two years.

“Arrow” tied NBC’s new comedy block, “Animal Practice” and “Guys With Kids,” in the first hour of prime time. Best of all, “Arrow” grew from its first half-hour to its second, which means viewers liked what they saw.

In case you missed it, Arrow — based on the DC Comics character — actually is a billionaire playboy named Oliver Queen. After a violent shipwreck that claimed the life of his billionaire father, Oliver went missing for five years, only to be found on a remote island in the Pacific. He returns to Starling City to make amends for his spoiled rich-boy behavior — focusing on the former girlfriend who he’d cheated on with her younger sister who, conveniently, also died in the shipwreck.

In his spare time, Queen is the hooded vigilante archer Green Arrow, who’s doing so much to restore Starling City to its former glory.

In this new iteration, which got rave reviews at Comic-Con — but then, it’s harder not to get rave reviews at Comic-Con — Arrow is played by Stephen Arnell. The new “Arrow” also got a great reaction when CW unveiled it to advertisers and station execs at its its May Upfront presentation.

“Arrow” actually scored a bigger rating among 25-to-54 year olds than it did with 18-to-34 year olds -- great news for CW, which is trying to broaden out its very narrow audience. That ratings skew may have something to do with the fact that DC Comic’s Green Arrow was introduced in the 40’s.

The Green Arrow has been around CW for a while too, as a recurring character on its young-Superman drama “Smallville” since 2006.  On “Smallville,” Arrow was played by Justin Hartley, but he’s graduated and is now a hunky doctor role on the network’s new “Emily Owens, M.D.”

 

By  |  06:31 PM ET, 10/11/2012

 
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