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TV Column
Posted at 06:18 PM ET, 02/02/2012

‘Celebrity Apprentice’ star Donald Trump stirs up publicity with Romney endorsement


Donald Trump decided to endorse Mitt Romney for president. (STEVE MARCUS - REUTERS)
With just over two weeks before he returns to the TV board room to judge the executive skills of Clay Aiken, Victoria Gotti and Arsenio Hall, “Celebrity Apprentice” star Donald Trump held a news conference in Las Vegas Thursday to announce he was endorsing GOP hopeful Mitt Romney.

“Virtually anybody that we do business with throughout the world, they take advantage of us, they laugh at us,” Trump told reporters at his Trump International Hotel in Las Vegas.

“Mitt is tough, he’s smart, he’s sharp” and “he’s not going to allow bad things to continue to happen to this country that we all love. So, go out and get them. You can do it.”

It was covered by all three cable news networks; Fox News Channel, CNN and, of course, MSNBC which is a cable cousin of “Celebrity Apprentice” network NBC. It was also covered by many other media outlets, including The Washington Post.

This is very good publicity for “Celebrity Apprentice” and for NBC, which can use all the publicity it can get this season.

Trump’s big political swings and his “Celebrity Apprentice” schedule sometimes seem to go hand in hand.

Back in April, when “Celebrity Apprentice” was gearing up for the May sweep ratings derby, Donald Trump revealed he was so doubtful as to President Obama’s birthplace he sent a team of his own investigators to Hawaii in hopes of getting to the bottom of the issue.

By  |  06:18 PM ET, 02/02/2012

 
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