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TV Column
Posted at 06:32 PM ET, 11/30/2011

Christmas is back — see CBS’s ‘Victoria’s Secret Fashion Show’ and ‘Rudolph’ for proof


Supermodels celebrate at the end of the annual “Victoria’s Secret Fashion Show.” (Jeffrey R. Staab - CBS)

Christmas is back! CBS has the proof.

While financial navel-lint pickers prognosticate in re whether Black Friday and Cyber Monday’s sales increases are mere blips, the CBS Christmas indicator says strongly that the holiday is back, in all its beads and ribbons.

Consider this: On Tuesday night at 8 p.m., the network’s broadcast of “Rudolph the Red-Nosed Reindeer” clocked nearly 13 million viewers, which is 4 percent better than last year – and that’s no small feat for an ancient animated special in its bajillionth broadcast.


“Rudolph the Red-Nosed Reindeer” (RANKIN BASS - CBS)
“Rudolph” was so strong it actually attracted more viewers than another of the TV specials with which the network celebrates the birth of the baby Jesus — the Victoria’s Secret Christmas undies parade!

“The Victoria’s Secret Fashion Show” copped 10.4 million viewers – a huge increase over last year’s disappointing 9 million viewers. In fact, it’s the orgy of undies’ biggest audience since 2002 when it debuted on CBS and collected a crowd of 10.5 million – and well on its way to the triumph of its broadcast TV unveiling, on ABC, in 2001 when 12.4 million gathered to see what it was all about.

But – and this is important news for those financial navel lint pickers -- Tuesday’s knickers review attracted the franchise’s biggest audience ever among the 18-49 year-old viewers to whom advertisers pray during the holiday season, and all year round, for that matter.

By  |  06:32 PM ET, 11/30/2011

 
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