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Posted at 04:51 PM ET, 05/17/2012

CW launches CWD, just for digital content


CW president Mark Pedowitz with the cast from CW shows. (Jeffrey R. Staab - THE CW)
At its presentation of its new primetime schedule to advertisers, CW unveiled CWD, a destination for content created exclusively for digital platforms. It will focus on four types of content: animation, game shows, comedy and “digital personalities.” Initial projects include:

* “Gallery Girl” – an animated comedy series about a savvy, cool and acerbic “gallerina” who gleefully takes down the celebrities who enter her SoHo art gallery, armed with a deep knowledge of art and a sarcastic attitude towards her patrons.

* “Fandemonium” — a competition show in which CW’s 50 million Facebook fans can compete for the title of CW’s #1 fan, using social media platforms including Pinterest, GetGlue, and Klout.

* Untitled Justine Ezarik Project — stars YouTube find Justine Ezarik (“iJustine”), who dispenses advice on her vlog that she can’t quite seem to get right for herself.

* “Stupid Hype” — a live-action series created by and starring “Hart of Dixie” star Wilson Bethel. Earlier this year Bethel wrote and produced Rachel “Thug Lite” Bilson’s online rap debut, “Call Me Doctor,” which went viral after it was posted on Funny or Die. “Stupid Hype,” chronicles the misadventures of a former breakdancer turned rap star in 1990.


Rachel Bilson, right, was the star of Bethel’s “Call Me Doctor.” (CW - CW)

By  |  04:51 PM ET, 05/17/2012

 
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