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TV Column
Posted at 04:36 PM ET, 06/25/2012

Daytime Emmy Awards’ 912,000 viewers sets record for HLN and franchise — high and low, respectively.

Actress Susan Lucci on stage during the 39th Daytime Emmy Awards. (MARIO ANZUONI - REUTERS)
About 912,000 people watched the Daytime Emmy Awards on HLN Saturday night.
HLN noted happily that it was the most watched regularly scheduled, non-news telecast in the network’s history.

But, of course, everything is relative. And, for the Daytime Emmy Awards, 912,000 is its smallest audience ever — and a nosebleed-inducing dive relative to the 5.5 million viewers the trophy show had clocked last year on CBS, or the 5.6 million in 2010, also on CBS 


Until this past Saturday, the smallest audience the Daytime Emmy Awards had ever suffered was its 2009 telecast on CW, when it averaged 2.7 million viewers.
HLN notes that by Monday morning, after it had run the heck out of the trophy show — a total of five telecasts — the franchise had amassed a cumulative audience of around 2 million viewers. But, Nielsen does not weed out repeat viewers in those repeat.

By  |  04:36 PM ET, 06/25/2012

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