Daytime Emmy Awards’ 912,000 viewers sets record for HLN and franchise — high and low, respectively.

June 25, 2012

Actress Susan Lucci on stage during the 39th Daytime Emmy Awards. (MARIO ANZUONI/REUTERS)

But, of course, everything is relative. And, for the Daytime Emmy Awards, 912,000 is its smallest audience ever — and a nosebleed-inducing dive relative to the 5.5 million viewers the trophy show had clocked last year on CBS, or the 5.6 million in 2010, also on CBS 

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Until this past Saturday, the smallest audience the Daytime Emmy Awards had ever suffered was its 2009 telecast on CW, when it averaged 2.7 million viewers.
HLN notes that by Monday morning, after it had run the heck out of the trophy show — a total of five telecasts — the franchise had amassed a cumulative audience of around 2 million viewers. But, Nielsen does not weed out repeat viewers in those repeat.

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