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TV Column
Posted at 07:01 PM ET, 09/04/2012

From 11 p.m. to midnight during the RNC, Comedy Central won key demographic


Clint Eastwood at the Republican National Convention. (Charles Dharapak - AP)
From 11 p.m. to midnight during the RNC confab last week, more 18- to 49-year-olds got their convention analysis from Comedy Central than from CNN or MSNBC, Comedy Central boasted Tuesday.

That said, more 18- to 49-year-olds got Republican convention analysis from Fox News Channel than from Comedy Central. That’s gotta sting, Comedy Central!

The GOP confab largely wound up each day by about 11 p.m. So talking heads on CNN and MSNBC were mostly regurgitating and chewing on that day’s RNC action — as were “The Daily Show’s” Jon Stewart and “The Colbert Report’s” Stephen Colbert. Except that the Comedy Central guys were discussing the previous day’s RNC action because they tape too early to catch the big stuff, which mostly happened between 10 and 11 p.m., when the broadcast networks also dipped into the confab action.

Getting back to who’s getting what news where:

Among 18- to 34-year-olds, however, Comedy Central was the No. 1 source of RNC news, Tuesday through Thursday nights, besting even Fox News Channel, Comedy Central bragged.

Were we debating FNC in the same way Clint Eastwood debated President Obama during his Romney warm-up speech at the RNC (the most powerful political speech since the famous Lincoln-Bookshelf debates, Colbert noted) — Fox would answer that 18-to 34-year-olds don’t watch news — they watch comedy.

And they’d be right.

By  |  07:01 PM ET, 09/04/2012

 
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